Single chain in quebec devoted entirely to food, Zest is celebrating this year its 10 years in the television landscape. Acquired in February 2019 the Group Serdy by the TVA Group, the chain continues to gather the faithful.
But most importantly, it ensures that, season after season, offer programming that extends beyond the simple kitchen.
“For Zest, it really put the emphasis on everything is inspiration, entertainment and discoveries, explains Nathalie Fabien, director of channels and the programming at TVA Group. It is less in the cooking shows of the 1980s where it was more of the how to, where the cook showed us how to do it
a recipe. “
Powered by its original productions, the chain continues its efforts to develop concepts here with the cooks, very much appreciated.
Steven Raichlen, the Master of the Grill
“People love quebec, especially their leaders, says Nathalie Fabien. Stefano Faita, this is a feature ; people love it. We will put forward with Hugo Saint-Jacques, a chef with a Zest for 2015. It was Steven Raichlen, Martin Juneau and Chuck Hughes. “
Why do so many gurus of the furnaces which perform a passage in the kitchen of Zest ? “I think Zest has a nice reputation. This is a chain that has a beautiful aura. […] It is a brand that is joyful, ” says the director of programming.
Shots of food“>
Shots of food
When we are talking about appointments that bring a lot of people, certainly, think to Shots of food and On the run, escapades, taste animated respectively by Sébastien Benoit, and Benoit Roberge.
Competitions such as Hell’s Kitchen and Iron Chef, or even the docus-realities as mystery shopper and 24 h in a hell — in which the famous Gordon Ramsay is going to straighten the restaurants — are also very sought after.
COVID-19 : consequences
Even if you turn multiple projectors on restaurants, Nathalie Fabien is not afraid of the effects of coronavirus on to the discoveries of culinary experiences that Zest wants to continue to do. She speaks of ” unity around the kitchen “.
“I think people still want to discover small restaurants that are close to home,” she said. We are not going to stay confined until the rest of our lives. The restaurants will eventually reopen… “
During the containment, Zest has slightly modified its programming for young people.
“The children are at home and looking for things to do, and the parents are trying to deal with it. So we have a special programming family with programs such as The championship of pastry junior and reruns of The succession, Sundays from 19 h, ” says Nathalie Fabien.
The chefs Stefano Faita and Hugo Saint-Jacques is the highlight of the formula potluck with Émilie Fournier, before you unravel the DNA in a culinary guest at the table.
► Thursday 21 h.
THE PROS OF THE GRILL
Adaptation of appointment Fire Masters, the competition between chefs who are trying to get the right measure up to a master of cooking over flames.
► Mondays at 21 h from the 11th of may.
WHEN BENOIT IS IN THERE
A journey of discovery through Quebec with gourmet stops in many restaurants.
► Tuesdays at 21 h from the 26th of may.