The REIT and Deloitte have released the results of their joint “The Young Generation and New Housing” study. Nearly 600 young workers and students, aged 20 to 30 years answered this one. Their expectations with regard to new housing were thus synthesized there, before and after the first confinement.
The study shows that the responses tend to be oriented more in a classical direction, with an economic constraint and a need for security. “The young generation is in favor of real estate ownership, with a marked preference (60%) for new housing, associated with the idea of quality, and full ownership (74%). Ideally, young people dream of a single-family house in an average city, close to a city center, transport, nature and work, but aware of the economic reality, the price remains for them the first criterion. of choice. Contrary to expectations, connectivity or scalability of housing did not appear to be a priority before containment, ”indicate the FPI and Deloitte.
But the young generation nevertheless puts forward two cardinal values, namely environmental awareness and openness to others. They thus affirm the need to renovate existing housing as much as to build new ones, and want new housing which is sustainable, with a strong “energy” prism, while being ready to make certain concessions under economic constraints.
The study shows that young people are also open to sharing spaces, such as a vegetable garden, parking, as well as services, as long as they are not intimate. In addition, accessibility for people with disabilities as well as seniors emerges as an important attribute of new housing. “For three quarters of them, social diversity in housing constitutes an opportunity rather than a risk. The search for meaning finds an answer in this openness and this sense of sharing ”, underlines the two entities.
Certain inflections with confinement
Questioned again during the epidemic, the young people adapted certain answers. Thus, “the focus on individual housing in small and medium-sized towns is increasing, but proximity to nature is declining in favor of that of services (town center, transport)”. The price criterion also fades behind other qualities of new housing (durable, connected and spacious). “Young people are more open to sharing spaces or services, in response to a need for social ties and openness,” underline the FPI and Deloitte.
“Contradictory clichés attach to this new generation: it would be both activist and individualist, environmentalist and consumerist, open to collective experiences and locked into digital, etc.”, notes Alexandra François-Cuxac, president of FPI France, which underlines that “the study shows that it in fact defines its own codes, between breaks and continuity, to meet the two major challenges that await it: economic constraint and climate change. ”
For Stéphane Martin, director at Deloitte Consulting, “this study teaches us that social transformations are never as rapid as we imagine, to the point that the factors of continuity seem to largely prevail. In a troubled context, the young generation brings out two values: environmental awareness and openness to others. We see it as a sign that humanity continues to move forward and that each generation pushes the values of the previous one a little further. “
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