Apple will participate in NAB 2021, attending the broadcast-focused show for the first time after a decade-long absence.
The NAB Show, run by the National Association of Broadcasters, is a trade show that targets media production. For the 2021 show, which will take place October 9-13 in Las Vegas, Apple will appear among the top vendors participating in the proceedings.
An update of the NAB show website seen by Applescoop shows Apple on a list of organizations that will attend in 2021, along with Disney, ABC, CBS, Dreamworks, ESPN, Fox, Hulu, IHeartMedia, NBC and Netflix, among others. The main attendees also include many who are not strictly broadcasters or in the streaming industry, such as Facebook, the Department of Defense, the Dallas Cowboys, the LAPD, Jaguar Landrover and Epic Games.
The trade fair is intended as a way for companies to showcase tools and services that they can provide to broadcasters and media producers, including the areas of infrastructure, production and publishing. Apple has many products that can fit into those categories and is also a broadcaster in its own right through Apple TV +.
Apple was previously a regular at NAB, but has been conspicuously absent for ten years. In its last appearance, Apple used FCP User Group SuperMeet in April 2011 to introduce 64-bit Final Cut Pro X, which it would release later that year in June.