Best friends buyer: new strategies and tricks advertisers

PHOTO : “the World 24” / Alex Verbeke

RUSSIA

The Russian motor trade is not inferior to European markets: in 2018 the turnover amounted to 468 billion rubles. Advertising campaigns that use emotion, two times more successful than those who use persuasion, said the scene forum Digital Brand marketers Day best of Russia. Advertisers – akin to the psychologists: in a sea of information to find, understand and calculate the client’s request. Manufacturers are become the best friend of the buyer. Read more in “Special report” TV channel “MIR 24”.

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