Been out for less than a week in the United States, Blade Runner, 2049 has made scores below the expectations of its producers.
The film with a budget is extremely important, it refers to at least 150 million dollars off promotion, its reception at the box-office has logically been scrutinized with great attention, all the more that on paper, it is not necessarily the candidate, perfect for a fanfare entry on the asian markets.
With a first weekend where it will have collected $ 32 million of revenue, Blade Runner 2049 is below estimates, which are already very low, of Warner. In an interview with Vulture, the director Denis Villeneuve has said that if he was pleased to note the radical nature of the aesthetic of the blockbuster, against the current of the current standards, it nevertheless hoped that the film recouped.
Denis Villeneuve, Ryan Gosling and Harrison Ford
“As a filmmaker, I’m not arrogant. People have invested a lot of money into the film to allow me to make something that looks like Blade Runner. They trusted me, gave a greater freedom and they are friends. So obviously, I want the movie to be a success in the end. It is a long odyssey, but I don’t want them to lose money. “
The promotion of Blade Runner 2049, which will never have attempted to familiarize the general public with the universe created by K. Dick and directed by Scott, has often been fingered as one of the origins of the curiosity generated by the project.
But for Denis Villeneuve, if the trailers and other featurettes contained so little tangible information, it is because one of the great pleasures offered by the 7th Art remains the discovery.
“As a moviegoer, one of my best experiences was as a festival jury. I was able to see 20 films without knowing anything about them. You know the kind, you do not know the country of origin, you don’t know the synopsis. You can’t know if you’re on the el, to discover a comedy or a horror film. “
Denis Villeneuve, starring Ryan Gosling