Indeed, instead of people once, for example, $ 100 for using a service, significantly more profitable to offer their services in the form of a subscription. And the buyer will assume that this is more or less profitable, and the companies themselves will receive regular, often quite high profit.
And when it comes to the companies that just did provide us with subscription-based services, in the minds of all it is immediately associated with Netflix, Google and Apple, but in fact, the list of companies that use such a clever method of earning significantly more, and not always they are the tech giants involved in producing smartphones, software, or applications for them. For example, to the surprise of many, the service subscription can present as well and various automotive giants.
Thus, if you believe the news published by 9to5Mac, car manufacturer BMW finally made the decision to abandon its highly controversial, more even a negative decision on the levying of annual fees of the ability to use Apple CarPlay within their own cars. The German manufacturer has practiced this business approach starting in 2016, BMW and initially proposed to make a one-time charge of $ 300 for access to all the delights of Apple CarPlay. However, after some time the company realized that at times more profitable to offer people a subscription, but at a lower price — $ 80 per year. Many such decision pleased, but all the same, as such the attitude towards BMW no one better has not changed.
Until recently, before the termination of charging for CarPlay, all of us considered this practice more than inappropriate, as almost all companies provide access to the above product from Apple completely free, as it should be. Announcing this news, the official representative of BMW said: “the Burden company always strives to satisfy all the needs of all our customers, and this change in our policies aimed directly at it, to finally provide them the best driving experience and maintenance of BMW cars”. Of course, providing access to Apple CarPlay at no extra cost, is certainly very good, but all the same, people will remain very bad feeling, as even Apple itself has positioned its product as CarPlay is entirely free. But some, as you can see, I wish to earn even so, it is extremely dishonest and arrogant way. In any case it is good that the automaker still has his mind, even for this, and it took almost 4 years.