Claims about waterproofing give Apple an Italian fine of 10 million euros

Claims about waterproofing give Apple an Italian fine of 10 million euros

Apple has been fined € 10 million by the Italian competition regulator for misleading claims about the waterproofing of iPhones. The regulator states that Apple has communicated too unclearly about the waterproofness of the smartphones.

The Italian Autorita ‘Garante della Concorrenza e del Mercato (AGCM) states that in marketing communications Apple has claimed a water resistance of 1.40 meters for a period of up to thirty minutes for seven models of the iPhone. However, the company has not made it sufficiently clear in these statements that this waterproofing is only applicable under specific circumstances, and not in ‘normal use of the devices by consumers’.

In addition to imposing the fine, the regulator also obliges Apple to publish clearer information about the waterproofness of smartphones on its website.

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