PORTO CESAREO In the Puglia, the heel of the Italian boot, the bathing establishment Fabrizio Marzano aligns and parasols, and delineates areas with fine cords, drawing, and a possible model beach summer anti-coronavirus.
The municipality of Porto Cesareo, on the Ionian sea, turquoise-blue, will she manage to attract the Italians, dreaming now of a holiday, after a long confinement of nine weeks and is scheduled to last until 4 may ?
Fabrizio Marzano, owner of the bathing establishment ” Bacino Grande “, wants to believe it, if their ” serenity “.
“The small strings on the sand, it is just to give an idea of the spaces” between the vacationers, “explains the entrepreneur, who, on the basis of” 30 % of umbrellas in the least physically on the beach this year, definitely a financial loss “.
To better illustrate its strategic plan, a part of the beach, with its umbrellas bonded to each other, resembles that of last year.
The other, model ” summer 2020 “, provides much less crowded, with sun beds, separated by a meter and a half. An alley bounded by ropes that also gives you access to his recliner without stepping over other holidaying.
It will also be necessary to “increase services” catering to holiday-makers directly on their mattress, in order to avoid queues at the bar, and to respect the safety distance, ” he said.
“We have a lot of imagination, we the Italians, there must be a way to give people a sense of security !” exclaimed he.
“Bonus holiday “
“Customers call us to get information and make their decision to come or not to the sea,” says Fabrizio. “It is a cause of hope for us.”
Beach goers italians could accommodate 45 million tourists and record a loss of 30 billion euros for the season 2020, compromised by a pandemic of sars coronavirus, according to a study by the sector, while Italy is the european country most affected with some 26 000 people died in officially recorded.
Not to mention an investment of € 360 million required to meet the safety standards able to reassure customers, some 12 000 euros in average per dealer range for the season.
Now is the time to the concern among ” Federbalneari Italia “, the federation of bathing structures, which comprises 13 regional associations and 3 000 entrepreneurs of tourism.
This powerful federation, in a country where tourism employs 4.2 million people and generates 13 % of GDP, therefore, requested state aid to be exceptional, including a substantial reduction of rents and leases beach concessions, tax credits, and why not a “bonus vacation” for the low wages.
On the side of public health experts, now is the time for utmost caution : for the director of the department of infectious diseases at the higher Institute of health Giovanni Rezza, the Italians will not be able to go to the beach this summer that ” if “the improvement of the current epidemiological data is confirmed and” only in strict accordance with the safety distances “.