Couche-Tard wants to have his cake of the market for meals on the go

Couche-Tard wants to increase its market share in the food sector. The retailer wants to put in place a program that provides food on a large scale in 1500 locations by the autumn.

“The goal is to expand the variety of fresh food products are already available, mainly with respect to the products of breakfasts and hot lunches “, responds to the Newspaper the spokesman Laurence Myre Leroux.

“The idea is to offer prepared foods that are tasty and can be served quickly. We thus hope to fill the needs of our clients for food on the go, ” she continued.

This new program, which is considered by management as a “priority initiative” will be deployed ” in sixty stores in Quebec and in the Atlantic provinces “.

The directorate stated in an email that this concept is inspired of the supply chain american Holiday, which is owned by Alimentation Couche-Tard since 2017.

The capital expenditures that will be required to achieve this new offensive in the food sector are already planned in the budget for the year 2021 of the company.

Due to the pandemic, Alimentation Couche-Tard has also been adjusted in recent weeks, his orders of food to increase the volume of grocery products in its stores.

Home delivery

In addition, the company has in its cartons, as other project, to expand its offering of home delivery to more than 620 stores in North America.

The company also wants to expand its services, “click and collect” and ” delivery car “. All of these services, however, are not available for the moment, in Quebec.

In recent weeks, to support its employees in North America during the pandemic, the company has in particular offered a wage premium emergency $ 2.50 per hour.

Recently, Alimentation Couche-Tard announced the suspension of its process of acquisition of Caltex Australia in order to focus its energy on maintaining its financial health during the crisis.

At February 2 of this year, the company had $ 1.8 billion of cash and equivalents on its balance sheet, as well as $ 2.5 billion extra available on its credit facility revolving operating unsecured.

♦ Alimentation Couche-Tard has more than 14 800 stores around the world, including nearly 9800 in North America

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