Shortly Cupra is unlikely to build a custom sports car, as CEO Luca de Meo said that the brand will be focused on SUVs as an argument in favor of the development of the sports car in the current period is an emotional, not rational.
Roadster, 2-seater car and in this perspective, and they, unlike SUVs, although quick and manageable, but very uncomfortable.
“I can’t afford to spend several hundred million on something where I realize 15 thousand cars with a loss just for the sake of a sports car.
When I have the resources, I can say that we have a lot of creativity, but at the moment it is not a priority. Seat sells 500 thousand cars in a year. I can’t afford that luxury, although I like it,” said de MEO.
According to him, the original idea for Cupra was much less ambitious, but with the time stamp separated from the Seat, has released three new model Cupra, and all of them are SUVs: Cupra Ateca, Formentor and Tavascan, a prototype electric SUV, the production of which, most likely, will begin very soon.