Delivery of beer : Their turnover jumped by 350 %

Livraison de bières : Leur chiffre d'affaires bondit de 350 %

The deliveries of beers are so popular in these times of pandemic as a convenience store specializing in beer has seen its sales jump by 350% since the beginning of the containment measures.

Before the explosion of orders, the Shop Cheers, which launched its service in the montreal neighborhood of Pointe-Saint-Charles last November, has had to hire drivers, passing the team of three to 10 employees.

Their physical store was closed to concentrate all resources on the delivery.

“We are happy to also hear that it is a point-of-sale important for microbreweries in Quebec. Their factories are working again and we are happy to make the connection with customers”, explains one of the owners, Catherine Roux.

New neighborhoods

As of Wednesday, the Shop Cheers will expand its delivery territory by adding three new neighborhoods : Hochelaga, Plateau-Mont-Royal and Rosemont – La Petite-Patrie.

“I find it incredible that the people, despite the uncertainty of the moment, decide to put the money out of their own budget in a business like ours. It shows that they are committed to buying local and to a certain beer culture,” said Ms. Roux.

Social distancing does not prevent the efforts of customer service : the team leaves a post-it on the order to share its assessment on the products ordered.

To relieve the store

On his side, Patrice Lavoie, owner of a grocery store specializing in local beer and wine do you Want a beer?, has developed a system of delivery house thanks to the high customer traffic in his store. One of its employees to book 25 to 30 orders per day.

It has not undermined the popularity of the trade.

“The people are still as much in the store”, he reports, indicating that people want to possibly avoid the big supermarkets are crowded, and encourage buying local.

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