Drummondville: Poultry Giannone buys a factory of Maple Leaf Foods

Drummondville: Volaille Giannone achète une usine des Aliments Maple Leaf

The company’s Poultry Giannone Saint-Cuthbert, in Lanaudière, has acquired the processing plant of poultry at Maple Leaf Foods in Drummondville.

The facilities employ about a hundred workers and will allow Poultry Giannone, a company founded in 1989, to increase its production volume by 40%.

The transaction is expected to be formalized in the near future, subject to certain closing conditions and administrative formalities usual, said Thursday the management of Poultry Giannone, stressing that the transaction is subject to a three-year agreement to ensure the maintenance of the supply current with the poultry producers.

“This agreement is part of a growth objective and we will increase significantly our production volume. This transaction will also strengthen our capabilities in marketing to even better meet the needs of our clientele”, explained the vice-president and general manager of Poultry Giannone, Bruno Giannone.

It should be noted that Maple Leaf Foods had taken possession of the Drummondville plant in 2018, when she had put the hand on certain assets of Cericola Farms.

Maple Leaf Foods will continue to own and operate its poultry plant in Bradford, Ontario, also acquired from Cericola Farms.

“The protein products of meat, sustainable value-added are at the heart of the strategy of the Maple Leaf, said Michael McCain, president and chief executive officer.

“In recent years, our position as a leader in this category has seen a growth; however, we focus on the prioritization of capital projects and the optimization of our network transformation, he added. The sale of the Drummondville plant was the result of the continuous optimization of our network.”

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