Increasingly, companies are many to pronounce the name of diversity, and wish to be more inclusive. For example, Neutrogena has chosen the actress, african-american, Kerry Washington as the effigy of the brand. There are also clothing RW&Co, who have collaborated with the model native Ashley Callingbull-Burnham. In the heart of the debate on diversity, we note a gradual change with respect to the offer and the representation. Here are five companies that are “pro-inclusion” in the beauty industry.
Over the years, the company of hair products, Pantene has realized that its shampoos and conditioners were not appropriate necessarily to all types of hair. That is why this winter a team of scientists has developed the new collection, Gold Series, specially designed for frizzy hair and curly. The range, which is composed of eight different products, meets the needs of hydration of the hair and scalp of women, not caucasian. There is a shampoo, a conditioner, a treatment that prevents breakage, a milk detangling, an oil-serum, creams, leave-in hair and even a moisturizer for the tresses. At a low price, we are promised a shiny mane and revitalized.
*From 7,99$ – Available at Walmart and amazon.ca
Charlotte Tilbury, the queen of the make-up of the stars, has launched her own cosmetics company when she saw the cruel lack of products for women more or less forgotten, either because of their age or the color of their skin. Since then, its mandate is simply to provide products that offer the perfection! This year, it launched a series of lipstick “nude” range “Pillow Talk”, featuring hues of nude that will blend well with the skins darker, as the skins of asian and caucasian.
*$ 39 – only Available at Sephora and Holt Renfrew
The prestigious house of beauty the French Lancôme launched last December a campaign for his collection of “Teint Idol Ultra 24 Hours”, where the two actresses Lupita’nyong’o and Zendaya have become ambassadors of these fund-dyed with multiple colors for all skins. Moreover, it is in 2014, when Lupita was announced as the new ambassador of the house, that she has also made history by becoming the first black woman to be a face of the brand.
*To$ 60 – 63 shades – Available at The Bay, Sephora, Galleries, beauty, Pharmaprix
Closer to home, in Quebec, the company Lise Watier has launched, there are already 20 years old, the famous concealer and corrector “Portfolio”. Then, 10 years ago, the corrector for dark skin and also for skin types in Latin, mediterranean or north african, is added to the family. Seeing the success of the flagship product, the quebec company varies in its shades of foundation, to blushes, to lipsticks and eyeshadows. In addition, the photographed models of the various collections also represent the cultural diversity of the Beautiful Province.
* 36$ : Available in most drugstores, The Bay and Sephora
For several asian women and afrodescendantes, the biggest concern on the side of the care of the skin is not wrinkles, but rather the consistency of the skin. In fact, just as caucasian women, they are likely to seek products miraculous to treat stains caused by sun, acne or simply by an imbalance of hormones. This is why the brand Clinique offers a powerful whitening serum that helps correct visible discoloration and acne scars, while preventing the appearance of new spots. Users of all backgrounds should have observed a decrease of 39 % of pigment spots and acne scars, after 12 weeks, according to Clinical.
* $ 70 to $ 108 – Available at The Bay, Sephora, Galleries, beauty, Pharmaprix