Google is negotiating licensing agreements with media

Google négocie des accords de licence avec des médias

Google has started negotiations to reach licensing agreements with newspaper publishers, in order to mitigate the critics who accuse the giant california to reap the benefits indus of their information, according to sources close to the discussions.

The negotiations between the search engine and the news media are just beginning, the publishers concerned were for the most part in France and in other european countries, according to these sources.

Pay for information would be a turnaround for the giant of Silicon Valley, very criticized by the media in recent years to display their content in search results — and reap the advertising revenues that are associated with them — for no consideration.

Contacted by AFP, Google said Friday, look for new ways to help publishers.

“We want to help people find quality journalism — it is important for a democracy, well-informed and this helps support one world media sustainable,” said Richard Gingras, Google vice president for information, in a press release.

“It is a subject that is dear to us, and we will discuss with partners and seek new ways to expand our cooperation with the publishers “.

According to the Wall Street Journal, Google is considering agreements to develop information ” premium “.

Google has always refused to pay for the links to articles that appear in the search results, and has not changed its position on this point, said to AFP sources familiar with the case.

The california firm claims that it generates traffic to sites, information, and assistance, and their publishers to gain advertising revenue.

Through its programme Google News Initiative, the giant is already working with publishers to boost their audience and paying subscribers.

Faced with similar criticisms, Facebook has launched in October a news feed dedicated to journalism ” of quality “, in order to support the press and stem the flow of misinformation.

The president of Facebook, Mark Zuckerberg, indicated that some of the media partners of this operation would be paid, but without specifying how or in what forms.

The negotiations launched by Google come as the giant of the tech is under pressure to comply with a european directive which has created a ” neighbouring right “, similar to copyright, for the benefit of publishers and press agencies.

Google said last year that it would not pay the european media for the use of their articles, images or videos in France, the first country to ratify the directive, opening the door to legal action against the giant.

To be in compliance with the French law, it has imposed new rules : news websites must accept that the search engine uses free samples of their info in its results.

Several news organisations, including AFP have filed a complaint against Google on the “right neighbor” with the competition Authority. The latter could make its decision in march.