SAN FRANCISCO | such As Coca-Cola, Starbucks or Unilever, Ford is no longer going to distribute advertisements on the social networks for a month, to protest against the presence of content that promotes hatred or violence.
“We paused our advertising on all the social networks for 30 days to re-evaluate our presence on these platforms”, said on Monday the u.s. car manufacturer.
“The existence of content that includes hate, violence or racial injustice must be eradicated”, he added.
The company adds to a list of more long brand of weight who have decided not to touch the social networks for a month or two, or even more.
Starbucks, Coca-Cola and the giant agri-food and cosmetics company Unilever, in particular, have announced a break similar this weekend.
PepsiCo will also boycott Facebook in July and August, according to the american channel Fox Business.
All the social networks, but Facebook in particular, are accused of not doing enough to eliminate publications that are racist or hateful on their sites.
The NAACP, the great organization of defense of civil rights of African-Americans, an organization fighting anti-semitism, the Anti-Defamation League and other associations have called for a boycott of advertising on Facebook during the month of July.
Verizon (telecommunications), Honda, Ben & Jerry’s (ice cream parlor owned by Unilever), Patagonia, North Face and REI (sporting goods) have associated with the campaign last week.
The organizations complain that especially in the platform its laxity perceived vis-à-vis the statements made by politicians, the president, Donald Trump in the head, or far-right groups.
These criticisms – which are not new – have grown since the death of George Floyd, a black man asphyxiated by a white policeman in Minneapolis and whose video has shocked the world and triggered protests anti-racist mass in the United States and elsewhere.