The production model will begin in 2021: for the modernization of U.S. companies will be invested 410 million dollars and the state increased by 200 people. Hyundai Santa Cruz was first shown in concept form almost five years ago – in January 2015 at the North American international auto show in Detroit. Then planning Director of new products of Hyundai in the US, mark Dipko told reporters that the truck will not be designed in accordance with accepted criteria, with an eye on the weight of the towed trailer, payload, and maneuverability. Dipko hinted that Hyundai engineers are developing the SUV with the characteristics and habits of conventional crossover. Likely based on Santa Cruz will form the platform of the Hyundai Tucson next generation, and one of the powertrain will be a 2.5-liter engine combined with an eight “automatic”. Although Hyundai expects the SUV to create a “new segment” for the “the millennial generation”, combining the “passenger” handling with an open body, pickup, Santa Cruz will have to compete in the U.S. market with traditional frame SUVs such as the Ford Ranger. If the truck Hyundai will be in demand later in sale similar model under the brand KIA.