Today it was announced that rapper Jay Z will head the division of Basketball Operations sports brand Puma. In his new role, the musician’s creative component and to attract players and celebrities for cooperation.
This is not the first collaboration Puma and Jay-Z. A year ago the rapper was attracted to the brand to create merchandise for his concert tour “4:44”.
Company Roc Nation, owned by Jay-Z, has long been involved in sports direction. Among its clients are the basketball players Jeremy Lin and Kevin Durant. And Rihanna, who is among the artists of the label, not for the first year is the Ambassador of Puma.