Kia explained why we need a new logo

Kia объяснила, зачем нужен новый логотип

Last week it became known that the Kia in the domestic market has patented a new logo in the style of the Geneva concept Imagine Kia by 2019. However, expect large-scale rebranding of the brand is not worth it. The brand explained that the final decision on the replacement emblem is still pending. The upgrade entails too large-scale changes: new logo will need to place all dealerships and service centers, office buildings and advertising materials. However, representing merged into a single word of the letter label will appear on the new products of the Korean brand. In Kia Motors do not deny that it could be placed on electric and hybrid vehicles Kia.

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