Menstrual cups are known to be a cost-saving and zero-waste option for those experiencing periods. Unlike sanitary pads or tampons, one simply has to buy a cup, allowing them to save on other menstrual hygiene products for the next 10 years.
However, there are misconceptions about cups, one of which is that inserting these products will cause one to lose their virginity.
“We think the reason people are not trying menstrual cups, especially in the Malaysian market, is because the idea is too foreign / taboo,” said Izzati, co-founder of Suci Cup.
“We wanted to solve this problem by clearing up misunderstandings due to culture by obtaining data from Islamic and medical perspectives so that acceptance of menstrual cups is faster among Malaysians.”
Breaking taboos through education
In addition to selling menstrual cups on its site, Suci Cup also produces content in English and Malay to educate Malaysians about cups and menstruation.
“We also want to be accessible and speak the same language as our users so that asking questions and getting support is easy for them,” Izzati told the Vulcan Post.
The start of the Suci Cup came after the pandemic caused the closure of Izzati’s first zero-waste company, Refill Houz. Around the same time, their youngest member of the team was the first of the group to taste the mug out of personal interest and found herself converted.
Content on common questions related to cup use is uploaded to Suci Cup’s site and social media / Image Credit: Suci Cup
While Izzati knew about menstrual cups as an alternative, she was perfectly happy with using reusable pads, but after being told how liberating the cup can be, Izzati’s ideas were challenged. Soon, she and her entire team started using menstrual cups, and they wondered why they hadn’t started using them earlier; it’s a sentiment shared by Suci Cup customers today.
“So we think there are a lot more Malaysians like us who are getting lost. That’s why we started Suci Cup. We wanted to share with more Malaysians in a way that they can easily relate and accept, which is breaking the taboo, ”Izzati emphasized.
In December 2020, Refill Houz switched to Suci Cup with a mission to break the period taboo and normalize the use of menstrual cups for Malaysian women.
Get the right fit
It is advisable to know which size fits best / Image Credit: Suci Cup
While Suci Cup outsources the manufacturing of its products, the main highlight of the business is in the educational content of the brand on its site and social networks, based on the above.
But that is not to say that your menstrual cups are not of poor quality either. Made in the USA and FDA registered, the cups are made from 100% medical grade silicone, providing soft yet firm flexibility for comfortable insertion.
A personal concern I have when buying the mug is the possibility that in the end I may not like it, that it will go to waste. While returns are practiced with some menstrual cup companies, Suci Cup unfortunately does not allow it to ensure that all of their products are hygienic when shipped to customers.
“As for worrying about buying it and not liking it in the end, I guess it’s similar to buying high-end lingerie and it turns out it doesn’t work for you,” Izzati shared. This is where Suci Cup educational content comes in handy to help you prepare and choose what you think is best for you.
Sold in 2 sizes, Suci Cup provides a full-size guide on their site so customers are informed and know which one to use without too much fuss.
A Helpful Guide to Using the Cup / Image Credit: Suci Cup
Cup care is easy too. Before and after using during a period cycle, the cups must be sterilized in boiling water. During menstruation, you simply have to remove it, empty it, rinse it with water and reinsert it.
Following these steps and storing them away from heat will ensure that the mugs will last at least 10 years.
“Unfortunately, silicone will not break down (when thrown away), but this alternative will help a woman save 1,440 sanitary napkins / tampons in 10 years or more of going to the landfill,” Izzati noted.
Suci Cups are priced at RM94.50 each or RM170 for a double pack. However, The Hive also has its own Malaysian menstrual cup called The Hivette Menstrual Cup, which costs a bit cheaper at RM80 for a 25ml or 35ml size.
Save the environment = save money
Despite going online in a pandemic, the cards the Suci Cup was dealt with really worked in its favor. “People want to save money and one of the simplest ways is to reduce the cost of vintage products,” Izzati told the Vulcan Post.
Although her team was unable to provide exact figures for their revenue, Izzati shared that they have sold 2 lots of their stock and are restocking for their third batch of orders.
“People are accepting the idea more and more,” she said gratefully.
Our goal is zero waste. We are all very passionate about it. The earlier Malaysian women choose to use the Suci Cup, the faster we will reduce the waste of menstruation. This is our ultimate goal. Along the way, we can consider developing other products to complement our existing product or we can look for new product lines to grow Suci, a ‘Period with Confidence’ brand.
Neither does Izzati Nordin, Co-Founder, Director of Business Development at Suci Cup
- You can learn more about Suci Cup here.
- You can read about other Malaysian startups here.
Featured Image Credit: The Suci Cup Team