I’m in my early 20s and grew up with Victoria’s Secret (VS). Since childhood, I have walked past a store in a mall, read a catalog and looked forward to the day when I could buy my first push-up bra.
By the time I was a teenager, the brand had convinced me of the “ideal” body type. For example, I believed that I should have a thin waist, large chest and legs that are a mile long. Obviously anything else would be “wrong.”
However, these expectations of the body were completely unrealistic. Moreover, it turns out that even the Victoria’s Secret models themselves could not meet this standard.
“Now I have a size 34B, which is great for me.”
Former Victoria Secret Model Bridget Malcolm recently shared a video on TikTok about how she tries on the bra she wore at VS Fashion Show 2016. White lace number – size 30A. Malcolm frowned at the camera as she pulled up her bra around her ribs.
“Now I have a size 34B, which is great for me,” she says. “I was turned down on a show in 2017 by Ed Razek. [former VS CMO]… He said my body didn’t look good enough. At the time, I was wearing a size 30B “.
The video then cuts to young Malcolm in a lace bra and VS pink robe. With her curly blonde hair and radiant white smile, it’s hard to imagine anything could be wrong.
But Malcolm recalls a very different experience. “The sadness behind my eyes from the 2016 show breaks my heart,” she says. “Victoria’s Secret, your performative alliance is a joke.”
too little too late Victoria’s Secret ## Victoria’s Secret ## victoriasecretshows ## CompleteMyLook ## MyColoredHair
♬ original sound – Bridget Malcolm
Malcolm is not the first to name 44-year-old lingerie salesman, or.
Supermodel and Australian Robin Lawley publicly shamed hippo underwear three years ago and started online petition on Change.org with the hashtag #WeAreAllAngels.
“Join me and let’s help reshape Victoria’s Secret minds to be more diverse and include body shapes and sizes on their runways,” Lawley wrote. “As women, I want us all to come together and say, ‘I AM enough.’ I am beautiful. I am unique and I WANT my figure to be featured on your shows, or I swear to never buy your product again! “
Lawley said Forbes Singer and fashion mogul Rihanna’s Savage x Fenty fashion show inspired her action. “The Savage x Fenty show was such a breath of fresh air,” the model said. “How well would it affect young girls if Victoria’s Secret did the same?”
Lawley, dubbed the plus-size model by VS, has a daughter. She wrote that she “refuses to let her grow with these limited ideals” and “the ridiculous idea that bra size is more important than her physical and emotional health.”
This was in 2018. Since then, the online community has added 10,204 signatures – just under 5,000 signatures less than their goal of 15,000 signatures. But this does not mean that there has been no progress.
Canceled appearances and dismissed executives
Victoria’s Secret has garnered a lot of attention over the past few years. 2019 and 2020 were arguably the worst years for the company.
In August 2019 more than 100 models signed open petition to Victoria’s Secret CEO John Mejas through the Model Alliance… The petition mentions sexual assault, rape and human trafficking for the sexual exploitation of both current and future models.
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He then demands that people like Mejas and other criminals be held accountable. “We call on Victoria’s Secret to take important steps to protect our talents and those who seek to work with the company,” the petition said.
Ed Razek, who was a longtime CMO, whom Malcolm mentions in his TikTok video, resigned the same month after ambiguous fashion interview… Three months later, the parent company L Brands pulled the plug at the VS Fashion Show.
Finally, in February 2020, Razek’s grubby accomplice and L Brands CEO Leslie Wexner suffered a similar fate. Because of Wexner connections with a serial rapist Jeffrey Epstein, Investors Forced 83-Year-Old Man To Retire.
Victoria’s Secret redefined
Under almost completely new and female leadershipVictoria’s Secret has been preparing several major brand changes. One big change is VS Team, which the the company announced in June this year.
“We are proud to announce an exciting new partner platform designed to shape the future of Victoria’s Secret,” the brand wrote. These “unusual partners”, the brand claims, will help the company create new products, content and programs.
The difference is obvious. Days winged angels in lingerie long gone. Women known for their professional accomplishments rather than their breast size make up VS Collective.
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VS Collective’s founding members include Megan Rapino, an LGBTQ + defender and soccer star; Eileen Gu, freestyle skier, Olympic athlete; Paloma Elsesser, pro-inclusive and bipartisan model; and Amanda de Cadenet, journalist and founder of Girlgaze…
The company plans to expand its product line to include maternity and mastectomy clothing as well as larger clothing.
“When the world was changing, we reacted too slowly”, new CEO Martin Waters said The newspaper “New York Times… “We need to stop being about what men want and what women want.
So if VS is trying so hard to change, why are models like Malcolm speaking out now?
“I am strong enough for any reaction, I have not been before.”
While this is a step in the right direction, the VS brand renewal does not negate the experience of models affected by the previous brand regime. Malcolm answered questions why she spoke now on TikTok and not before.
“Let me take a journey through time and space,” says the model. “By the time I was 18, I was living in three countries.” She continues that she was courted by an older man. She has also been sexually assaulted on several occasions. Her agents even advised her to use cocaine to lose weight. And all this was before the age of 18.
“I developed PTSD,” she continues, “anorexia, anxiety and depression. I couldn’t communicate without alcohol, and I became addicted to Xanax and Ambien who helped me get through the night. On my 26th birthday, I had a nervous breakdown and couldn’t leave the house for a year. “
Today she has been sober for two years, recovering from an eating disorder for four years, happy and strong. She explains that she could not talk about her experiences until she reached the place where she is today, and therefore speaks now.
“I am firmly recovering and I am strong enough for any negative reaction. I haven’t been before, ”Malcolm concludes.
My questions and answers are open to anyone who wants to ask me. But that’s why I still haven’t spoken out.
♬ original sound – Bridget Malcolm
The process of moving forward
In a statement for InsiderVictoria’s Secret responded to Malcolm’s comments.
“Victoria’s Secret has a new leadership team that is fully committed to continuing to transform the brand with a focus on creating an inclusive environment for our employees, customers and partners to celebrate, uplift and protect all women.”
That said, isn’t it too late for VS to change, as suggested in Malcolm’s TikTok video caption? Looks like we’ll have to wait and see.
TO a quick look at the brand’s website shows that the site is still dominated by models without stretch marks in tinting. And while an assortment of body types it seems more inclusive, full representation has yet to be achieved.
In the meantime, we must continue to hold these brands accountable and fight for body positivity. generally – not as a superficial manifestation of morality. This includes listening to and supporting victims of previous brand abuse as they gain the strength to come forward – whether tomorrow, next month, or five years from now.
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