Outdoor clothing and apparel brand Patagonia, known for its pro-environmental stances, sent a very direct message to US voters, calling on them via the label of its shorts to “vote to kick. the holes of c ** ”.
The message (“vote the assholes out” in English), which appears only inside a limited edition of shorts, is aimed at all political leaders who deny the existence of climate change, explained the company, whose headquarters is in California.
Patagonia founder Yvon Chouinard has been repeating this message “for years,” company spokesperson Tessa Byars told AFP. “This is for all politicians, regardless of party, who deny or downplay the climate crisis and ignore science, not because they ignore it but because they have their pockets full of government money. oil and gas, ”she said in a statement.
Candidate for a new term on November 3, President Donald Trump, who has been criticized by Patagonia in the past for its environmental policies, regularly makes climate-skeptical remarks.
The social media hotspot anger label is Patagonia's latest environmental and climate conservation initiative.
In 2017, Patagonia modified its website to include in giant letters “the president steals your land”, to publicly denounce a reduction in certain national protected areas. The firm even ended up joining a legal action brought by NGOs and Native American tribes against the decision.