The nature of sport is disrupted. The athlete has lost crucial direct contact with the public. Somehow, the professional leagues have revived, incomes oblige. Thin victory for the partisan.
I would have liked the pandemic context to put a stop to the delirium of the augmented “customer experience”. That we take advantage of the circumstance to leave the geeks of the techno bubble in the air, who are always asked to create an event within the event. I tolerate well-balanced crowd sound effects, but grotesque screens projecting virtual audiences is no. The NBA had a clear round with its packaging until the appearance of its cybernetic fans. The sampling is still thin, but the NFL seems to have understood the sad and simplistic principle of the game played in front of anyone. So we frame the action tighter, we focus on close-ups of the game and its actors.
The NHL missed a great opportunity to make its return to the ice, should I write its return to the ice. These stretched canvases covering the bleachers, a check of sick blue and dull gray emblazoned with mundane logos makes me feel like I'm visiting an Ohio food fair.
Personally, I would have capitalized on the opportunity by completely turning off the lights. I would have installed simple incandescent spotlights and not LED on a technical ring encircling the skating rink at medium height. As at the time, the augmented reality of today's HD and 4K as a bonus.
The importance of sound
I would have placed microphones all over the ramps so that the fan could make his home theater vibrate with the singular sound of skate blades shearing the ice and the resonance of pucks when they hit the sticks violently. All this surrounded by black, the better to forget the exceptional context which brings back to its own essence the expression “sold out”. I would have taken the sad opportunity to sell hockey under one argument: the game.
Nothing is more beautiful and cozy than a game played at Madison Square Garden in New York. It was scary, but highly appealing to experience the Forum boxing and wrestling galas … And what about old Chicago Stadium?
The corollary here is lighting. Light, when properly dosed, can alone make the difference between a good or a worse customer experience.
Not to take advantage of bad luck to emphasize the increased agility of its main players cloistered in Edmonton and Toronto dictates to me the observation of a mixed pandemic meeting of the NHL.
Marc Bergevin! The acquisition of Jake Allen set the tone. The general manager believes in his club's chances. It is good for the morale of the partisan.
Signing of Joel Edmundson, acquired from the Carolina Hurricanes, further protects Carey Price investment, makes Canadian “harder to play against” and adds cards in GM's deck to trade or prepare for expansion draft from Seattle next year.
At the Impact. As we win and lose as a team, I'm not going to personalize the backhand in Vancouver to Rudy Camacho, but it's not the desire that is lacking.
Foolishly missing the Canadian Championship final by stumbling miserably against the Whitecaps makes this team harder to love.
Despite everything, I can see the progress in the structure, but the stupid errors end up wearing out.
A little 2 on …
A structuring transaction by Marc Bergevin on the sidelines of the draft in early October. The deal is clear, the GM wants to return to the playoffs and capitalize on Weber-Price while they still use a stick and not a walker. Allen and Edmundson are good, but a real power winger who can put it in is better! ” Time to Shine” Marc, with or without a hat!