Royal leadership: real Madrid became the most expensive football brand

PICTURE : BarcroftMedia/TASS

Real Madrid named the most valuable football brand in the world. At the top of the Royal club appeared for the first time in nine years, informs TV channel “MIR 24”.

Experts have calculated that the brand value of real Madrid is now 1.6 billion euros. During the year the amount grew by 27%, and allowed real Madrid to circumvent the English “Manchester United” (1.4 billion euros). Actually helped such a breakthrough and results. Over the past four years the Spanish club has won three Champions League. On the third line is “Barcelona”, an estimated 1.39 billion euros.

In the Top 50 rankings included one Russian club Zenit St. Petersburg. The brand is estimated at 116 million euros. In early may it became known that “blue-white-blue” became the champion of Russia. It happened for the sixth time – including the Soviet period. It is noted that the coach of the team Sergey Semak became the first who managed to win the Russian championship as a player and as a head coach.