Service at the wheel of… popcorn

Service au volant de... maïs soufflé

The carousel is repeated 10 to 15 times per day. At the agreed time, a vehicle stops in front of the branch of Loretteville Cinemas The Clap in Quebec city. A son of the owner comes out with a brown bag, put it in the trunk and the customer leaves with a dose of popcorn. Extrabeurre, please.

While waiting to reopen its cinema, Robin Plamondon has decided to set up a service and driving sales of popcorn, a project that keeps them busy with her two sons for about two weeks.

“When one is in business, it is difficult to get complete rest. At a given moment, it is looking at ways to boost business and prepare for the reopening, including the return of the employees, ” he says.

For the moment, even if the Clap is simply not to notify the subscribers of its social networks, the customers ‘ response is good, said Mr. Plamondon.

“Not only will people appreciate to be able to consume the popcorn cinema, but it’s a way to get out of the containment and have a happening. From our side, it allows us to keep in touch with our customers “, says the owner, who is attached to each order a coupon 2-for-1 cinema tickets with a view to reopening it sees in June.

Cineplex in advance

The Clap is not the only cinema to offer her popcorn, and other products of the counter restaurant, its clientele being confined. At Cineplex, we are done since two years the delivery of pop-corn at home.

The service is currently offered in eight theaters of the province and 95 other located in Ontario, Manitoba, Alberta and British Columbia. According to a spokesperson for the chain, an increase in orders has been observed since the beginning of the crisis.

Robin Plamondon is also planning to introduce a delivery service in addition to extending the service to its branch in Sainte-Foy.

For his part, Vincent Guzzo refuses to engage in the sale of popcorn in cinemas, that this is in service to self or in delivery.

In an exchange of text messages, he argued that it was necessary to limit the number of people on the roads of the same products from the outside that enter homes.

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