The comic book industry takes a step further away from traditional printing with Substack’s new initiative.
Josh Miller / CNET
Substack, the online platform that has focused primarily on newsletter-style content, is taking a creative leap into jump to comic book post. The site announced a “major investment in comic creators” on Monday, with the intention of stretching its publishing model beyond its traditional news and academic formats.
Substack said that a number of comic book creators will post to the platform, including longtime Eisner winner and Batman writer Scott Snyder and Ignatz winner Molly Knox Ostertag, known for her comic writing and illustration as Strong Female. Protagonist (illustrator) and The Girl From the Sea (writer and illustrator). Substack has awarded grants to these and other creators, “to drive independence and eliminate the risks of starting a publishing business,” Substack co-founder Hamish McKenzie wrote in posting the announcement.
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Substack has already created waves in digital publishing with a subscription model that aims to give writers an audience while allowing them creative freedom over their projects. So far, it has gained popularity with topics that lend itself to newsletter formats like blogs and academia. Social media giants Facebook and Twitter have noticed, creating their own newsletter platforms in an attempt to attract creators and subscribers. But comics are a new universe for these publishers.
Like many industries, comics have been trend towards digital launches during years. Substack’s investment in the space expands its own platform, while offering creators a fresh look at the creative process, away from the parent companies that watch over their intellectual property.
“The comics industry is going through a lot of change, and I want to experiment and try things, because I think the creators who make the books they WANT to do the way they want to make them will be the way we pave the way for the next ones. decades of our industry, “wrote James Tynion IV, another Eisner winner and Batman alumnus who is part of Substack’s initial foray into comics, in his ad posting in Substack.
Tynion IV wasn’t the only one to praise Substack’s approach. in a publication that advertises his comic book writing 101 Of course at Substack, Snyder said the platform is “literally making the largest investment in creator-owned comics in the history of the medium.” That’s a remarkable compliment from someone who wrote for two of DC Comics’ biggest titles, Batman and Justice League.