Since the beginning of the pandemic, teaches quebec Surmesur has been forced to close his shop in Chicago and rethink its business model. Specializing in complete, the company has made the bet, to ensure its financial health, to focus on other types of clothing for the next few months.
Like many other retailers, Surmesur has seen its revenues melt like snow in the sun since last march. The slide was 70 % compared to the previous year. All the stores in the group have been closed.
“March, April and may are usually our three biggest months in the year “, ahead of the general director of Surmesur, Louis-Charles Plant.
From the first days of the break du Québec, the management tells to have been in the search for solutions to weather this crisis. In march, the banner has decided to produce masks, seeing a demand for this product.
Production of masks
“We’ve had a month and a half to re-think our offer. From the beginning, the founders took advantage of the opportunity for the production of masks. This has helped us to weather the crisis, ” Mr. Plant to the Newspaper.
The company will also provide, as early as September, a pair of jeans tailored to its customers. This is a first foray into this area that seeks to respond to the new mode of life for some workers. The management will also expand its offer of chino pants, made-to-measure.
Because of the stop of the tourism business, the break of marriages and the increase of telework, Surmesur does not anticipate a return to normal of its activities prior to several months, and, if there is no second wave.
Currently, approximately 35 of the 97 employees of the organization have been called back to work. The first shop has re-opened its doors on 5 may in the national capital. Today, all shops welcome customers by appointment.
“We are in the total customization of the service,” says Mr. Plant, of which the retailer offers to even now virtual consultations.
And the management does not hide it. She fears that “the worst is still ahead” for the retail industry.
“We are aware that the city centers of Montreal, Toronto and Vancouver are closed for another 6 to 12 months,” says Mr Plant.
“The worst is ahead of us “
“I am convinced that the worst is ahead of us. […] When the government aid will stop, we should see more closures, ” he continued.
Surmesur account, currently, eight points of sale, either at Quebec, Montreal, Laval, Ottawa, Mississauga, Toronto, and Vancouver. A second store may open in September in Vancouver. The company also has a facility in Pittsburgh, United States.
Founded in 2010, the brand is the property of the brothers Vincent and François Thériault.