The Argentine league changes its name to Torneo Socios.com with a new association
Argentina’s leading professional soccer league is rebranding after it secured a new sponsorship deal with Chiliz, the creators of fan tokens and the blockchain rewards app Socios.com.
According to a July 15 ad de Socios, the association with the Argentine Football Association (AFA) will cause the First Division to be renamed Torneo Socios.com for the 2021/2022 season, with Torneo meaning “tournament” in Spanish.
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