BMW chief designer Adrian van Hooydonk defended the design of the concept 4 Series Coupe that caused mixed reviews. The huge radiator grille has become yet another nightmare for fans of the brand.
At the Frankfurt motor show van Hooydonk said the portal Autocar that the sports coupe, by definition, must have a very expressive appearance.
“We want to make this for all our vehicles: reduce the number of items that each of them played an important role in the design,” said the designer.
However, he acknowledged that the recent modernization of the flagship of the seventh series was overdue: “I liked the Car, but we said that it is very similar to the previous version. So why buy a new car? Now, all this noticed, and the volume of production has increased.”
Adrian van Hooydonk noted that the company needs to continue to move forward – if you stop, you become an easy target in a very competitive market.
“But the most difficult is to make changes until you are successful. If you don’t succeed, people will begin to say that you definitely need to change something, but then you will be in a state of panic,” explained the designer.
The new BMW 4-Series presented in Frankfurt in early September. The sport coupe got a huge “nostrils” grille (in the form of them even compare with the kidneys) – in the style of a BMW X7. Many felt that this element looks disproportionate relative to the body.
Another distinctive feature of the concept – diode optics without lenses and 21-inch wheels. To present the serial BMW 4-Series the company plans in the coming year.