The American division of the company MINI has a new leader, Michael Peyton.
He has extensive experience as top Manager in companies Ford and Harley-Davidson.
So he has good experience of development of sales in the United States, and he is not afraid to apply new ideas.
Recently, the demand for MINI automobiles fell slightly, but a new electric car Cooper SE, which has already received more than 78,000 pre-orders.
The new leader offered an original solution to allow any dealers to sell their cars. He noted that he was still at a buy here pay here dealership if it will allow to increase sales of the MINI. Especially buy here pay here is the best dealer in the required region.
But the problem is more complex. In fact, not many dealers are interested in selling MINI. For eight of the official dealership of the company in the United States have closed since the beginning of the year. Moreover, about 50% of all local dealerships will close the year with a loss.
Another problem for fans of the company was the consolidation of dealerships with BMW. A large number of potential customers do not want to go to BMW, they would want to come to MINI for their car.