The team of Bloomberg pays influencers to flood Instagram of the “same”

L’équipe de Bloomberg paye des influenceurs pour inonder Instagram de «memes»

NEW YORK | The campaign team of the candidate for the nomination democrat Michael Bloomberg confirmed on Thursday work on Instagram with specialists of ” memes “, pictures, funny viral on the internet, a new illustration of its advertising spending record and his desire to reach a young audience.

The team of billionaire and ex-mayor of New York city ” is working with content creators on social networks, including in the world of the same “, confirmed to AFP a spokesman.

These “content creators” are the kinds of influences, very followed on the networks, but that stand out by offering humorous posts.

Extremely popular, the same (often a photo, a video) circulate by the thousands each day on social networks.

Among the accounts Instagram of the “content creators” recruited ” by Mr. Bloomberg include those from fuckjerry (15 million subscribers), grapejuiceboys (2.7 million) or a tank.sinatra (2.3 million).

All three were released on Wednesday, screenshots of (false) private exchanges, to the humorous tone, with Michael Bloomberg on Instagram.

View this post on Instagram

He does look pretty cool (and yes this is really #sponsored by @mikebloomberg)

A post shared by FUCKJERRY (@fuckjerry) on Feb 12, 2020 at 5:19pm PST

These messages, they stress, are well ” sponsored by Mike Bloomberg “.

View this post on Instagram

I don’t get it ?? (Paid for by @mikebloomberg)

A post shared by @ grapejuiceboys on Feb 12, 2020 at 4:39pm PST

In one of them, the candidate from 77-year-old explains that it is his granddaughter who had spoken to him of this account, and that he is willing to spend a billion dollars to have the air of the candidate cool picture of him in shorts too broad and polo pleasure to support.

View this post on Instagram

Great job Mike… (Yes this is really sponsored by @mikebloomberg)

A post shared by a Tank.Sinatra (@tank.sinatra) on Feb 12, 2020 at 5:32pm PST

A will, therefore, deflect with humor the attacks on her age or her fortune.

The campaign team of Michael Bloomberg explained this digital strategy by its willingness to compete with Donald Trump in line, even if this last is especially known for its intensive use of Twitter.

“We anticipate that this will be a key to reaching out to people and to compete with the digital strategy of Donald Trump,” said the spokesperson for the candidate.

She has not clarified what amounts Mr. Bloomberg could spend in the creation of memes.

But this last one, one of the richest men in the world, is already a record-breaking advertising spend on this campaign with more than 340 million dollars in three months.

He is also the one who buys the most from digital advertising since the beginning of his campaign, with over 50 million already invested on various social networks, according to the company’s Advertising Analytics.

While he did not participate for now in any debate and was not included among the candidates of the first two steps of the primary in Iowa and New Hampshire, he is often accused to ” buy ” his place in the election. In national surveys, he is currently in 3rd place.

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