This young boss relaunched La Chaussette de France

    This young boss relaunched La Chaussette de France

    • Textile

    Published on


    David Bergelin

    SAVE THIS ARTICLE

    SAVED

    Benoît Seguin’s technical socks invigorate Troyes.

    Historical stronghold of the textile industry, Troyes now has only a handful of manufacturers. Tismail is one of these survivors, thanks to its technical socks sold to the police, to La Poste or to the army. And since 2012, thanks to its brand La Chaussette de France (LCF). Its niche: high-end products, with noble yarns (merino, mohair, alpaca, etc.), for the city or sport (skiing, running), from 12 to 30 euros per pair. “We trained the staff, invested in machines to relaunch this production,” says Benoît Seguin, the young boss, with satisfaction. Result: LCF is today distributed in 700 shops (Au Vieux Campeur, Intersport …) and accounts for 25% of the 5 million euros in turnover of the SME.

    >> Read also – Their recycled and made in France clothes target Sunday athletes

    >> The keys to setting up your company in 2021. This is the front page of the last issue of Management. Access this file in seconds by subscribing, from 2.50 euros per month, to the Prismashop online store

    Listen to 21 million, Capital’s cryptocurrency podcast

    This young boss relaunched La Chaussette de France

    Read also

    You are currently reading:
    This young boss relaunched La Chaussette de France

    This young boss relaunched La Chaussette de France

    Don’t miss our exclusive information by subscribing to

    This young boss relaunched La Chaussette de France

    ©
    Capital

    Share Button