In August 1960, a new publication appeared, which was to become a veritable bible for television lovers. Even today, 60 years later, TV Hebdo remains an essential tool for fans of the small screen, despite technological developments. Assessment of the success of a magazine still dashing, and still far from retirement.
A little history
The very first issue of TV Hebdo , bearing a photo of René Lévesque, is dated the week of August 19 to 26, 1960. At the time, the television was essential among a growing number of Quebecers, and Éditions Cousin wanted create, for the French-speaking population, a quality magazine in a practical format, to inform viewers about the world of television and provide a detailed schedule of channels available in the province.
The most sold
Do you think TV Hebdo is outdated, at a time when all the answers can be found on the web? Think again: TV Hebdo is still the best-selling magazine in Quebec, counting the subscriptions, always extremely loyal, says Sophie Dalpé-Laflamme, its publication director. “I've been working at TV Hebdo for 15 years, and the question I am always asked is: 'Come on, does that still exist?' recounted Sophie Dalpé-Laflamme. I think what makes it still exists is that we have transformed over time. We have become a TV magazine, more than just a TV schedule. All the magazines talk about TV, but nobody talks about it as much, and with so much precision in the plots, with interviews that only talk about TV. I think that's what makes us still alive after 60 years. Unsubscribes are extremely rare. The death of TV Hebdo has often been announced, but we are still here, we have been able to reinvent ourselves, and people are often faithful from generation to generation. ”
Content from here
Quebecers are very attached to “their” television, and TV Hebdo reflects this preference. Local productions and major international titles translated into French have priority within the guide, and less than 10% of its content, approximately, is focused on foreign television and English-speaking trends. TV Hebdo no longer even lists the results of the Oscars ceremony, because the ratings of the event in Quebec are rather low, specifies Sophie Dalpé-Laflamme. “We are talking about all programs, all networks combined. We look at what is the most popular. We rely a lot on Numeris' charts. We want to reach as many people as possible. ”
Cure of youth
At the end of the summer, to mark its six decades of existence, TV Hebdo offered itself a makeover. Its graphic packaging has been completely revamped, with particular attention paid to the “During the break” section, devoted to health and well-being. As for the new chronicle Voyage dans le temps , signed by journalist Steve Martin, it aims to bring forth memories. “We freeze the frame over a given period,” said Sophie Dalpé-Laflamme. For example, what marked TV in the fall of 1986? We stand out from the striking covers. It's eight pages per week, to satisfy the nostalgia of our readers. ” We can evoke, for example, depending on the year, the beginnings of Lance et Compte , Temps d'une paix or Les Dames de cœur .
– An average of 3120 editions of TV Hebdo have been printed in 60 years
– At birth, a copy of TV Hebdo cost 15 cents, and a one-year subscription was $ 7. Today it costs $ 3.35 a unit, and an annual subscription is $ 89.95
– It is a small brick of 260 pages (including 140 with editorial content) that the followers of TV Hebdo are now putting in their mouths every week
– Over the years, personalities such as Richard Martineau, René Homier-Roy, Thérèse Parisien, Guy Fournier, Pierre Marchand, Hélène Pedneault and Victor-Lévy Beaulieu have been columnists on TV Hebdo